KickBack Points, LLC. was formed in 2000, by a group of business owners, as a means to compete against larger aggressive competitors. It was determined that through loyalty marketing, they would be able to recognize and reward their best consumers and protect their market share from attrition.
KickBack’s innovative solutions and unique approach to loyalty marketing quickly provided results for these retailers which included higher customer frequency, higher ticket averages, and a mitigating of consumer defection. Word of their obvious success spread rapidly and soon they began designing programs for other companies around the country. Today KickBack provides programs for nearly 100 companies and their flagship program, KickBack Points, is the largest coalition loyalty program in the US.
KickBack stands as the leader in loyalty marketing in the convenience store and quick service restaurant channels. KickBack has also designed effective programs for other channels such as: grocery stores, gaming casinos, truck stops, furniture stores, rental companies, clothing stores, and many others.
KickBack holds religiously to its prime mission, and that is to “Make good customers better” for their clients. They have grown to the top and been successful because of five main reasons:
| 1. They are retailers themselves |
| | They have over 80 years combined experience in the C-Store and Restaurant industries. They know what works and what does not work. Their systems testing lab is their own chains of convenience stores and restaurants. |
| 2. They have assembled a team of loyalty marketing professionals |
| | Senior leadership of KickBack is comprised with experts with over 65 years of combined experience in loyalty marketing. From stamp programs to biometrics, these people understand every nuance of loyalty. |
| 3. They properly design loyalty solutions |
| | Unlike most loyalty solution providers, KickBack does not sell just one solution. Instead of making the problem fit the solution, KickBack takes the approach that the solution should grow from the problem. Each program is designed from their robust capabilities to achieve the individual goals of their diverse clients. |
| 4. They provide turnkey solutions |
| | KickBack recognizes that loyalty marketing is not technology. It is not marketing. It is not customer service. It is not data mining. It is not training and execution. It is all of these things or it is nothing. Years of experience have taught them that every element must be mastered to have an effective program. KickBack provides full support every step of the way. |
| 5. They deliver the absolutely best ROI in the industry |
| | Value returned to the customer is the quickest route to improved consumer behavior. That improvement in behavior provides the return on investment. Therefore it is much better for the loyalty budget to focus on delivering value to the customer than to have it focus on equipment costs and administrative overhead. KickBack recognizes this simple loyalty fact. Surprisingly, they are nearly alone in this belief in the loyalty industry. Yet one more example of the advantage of being retailers themselves! |
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