Company:
Bob, or “KickBack Bob” as he is known around the industry, was the first salaried employee of KickBack Points soon after its inception. Bob has helped design and launch dozens of loyalty programs across the country since 2001. His repertoire includes grocery stores, convenience stores, hardware stores, sporting goods stores, restaurants, and even pubs. Bob also oversees quality control for our technology department, and has contributed heavily to our proprietary training methods.

Industry Activities/Interests/Achievments:
Bob graduated from Lewis-Clark State College with a degree in Management and Strategic Planning. He is currently pursuing MBA from Idaho State University. Prior to KickBack, Bob was a Marketing Director for large casino in Nevada for many years. In this capacity he learned the true value of loyal customers. One of his many duties was overseeing a robust loyalty program with 10’s of thousands of members. Bob gained invaluable experience in program design, relevancy, data mining, customer specific marketing, and reward efficiency modeling. Bob has a very unique perspective on cardholder psychology and how to leverage recognition and rewards to elicit specific consumer behavior. Bob then started his own Internet Marketing company. This company was designed to assist the business community with establishing, maintaining, and getting the most from a presence on the World Wide Web. Bob invented the first web based utility that could assist search engines to return local results in response to commerce based queries. Bob’s understanding of relevant data mining has also proved to be a major asset to KickBack Points. In the community, Bob is active with local charities such as the Boys and Girls Club. Although he will freely admit that most of his charitable donations are collected through the numerous golf tournaments that he helps organize and participates in each year.

Something you probably didn’t know about Bob:
Bob is a closet \"Dittohead\". Get him talking about politics and you would swear that you were talking to Rush Limbaugh. This makes for lively conversations at our politically diverse office! Bob, who is a natural leader, can also be quickly reduced to a pushover by his adorable 6 year old daughter Reanna.