Company:
Cecilia is a very versatile Loyalty Consultant. She is an expert at designing loyalty marketing programs for the convenience store, restaurant, general retail, and automotive sales industries. Cecilia plays an active role in the CRM (Customer Relationship Manager) department assisting clients with their promotional and marketing needs. She uses her diverse areas of expertise to bridge the gap between loyalty customer centric marketing and traditional methods of marketing.

Industry Activities/Interests/Achievements:
With a degree in business and a minor in marketing accompanied by many successful years in multimedia advertising Cecilia provides a dynamic that is hard to match when it comes to understanding a marketplace. Cecilia launched her career in broadcast media; her ability to recognizing and address the ever changing needs of today’s business owner resulted in her becoming a leader in her field. Her ability to create successful and profitable marketing campaigns guided her path to become the Marketing Director of a multi million-dollar company. Cecilia’s creative abilities and unique marketing style were quickly recognized and sought after by many successful companies. She furthered her career by becoming one of the North West’s leading multicultural marketing professionals, culminating most recently in owning and operating her own marketing agency and business development consulting service. Cecilia was featured in the 2005 Idaho Business Digest and is quoted as saying “Marketing is fundamentally the study of human behavior. A physiologist attempts to understand whereas the marketing professional attempts to understand and influence.” Cecilia’s knowledge of different cultures, and her fluency in Spanish, has helped her excel in markets that others pass buy. She enjoys working with businesses that recognize the need to expand and diversify their marketing approach. Cecilia is an honest, intelligent, and hardworking member of the KickBack team. Cecilia believes strongly loyalty marketing has become the foundation of any successful marketing strategy and is the most effective form of understanding and influencing the consumer’s behavior.

Something you probably didn’t know about Cecilia:
Cecilia is the epitome of the term “Strong woman”. As a cancer survivor she will be the first to tell you “can’t” does not belong in her vocabulary. Cecilia has raised over $22,000 for cancer related charities.